VK BOOTH - ONEROBOT studio

GOAL

Create interactive content for VK’s multimedia stand at SPIEF-22, develop its design, and provide all creative solutions.

Concept

We prepared multimedia content in VK’s signature style for the exterior of the stand.

Inside the stand, we implemented a series of interactive mechanics dedicated to VK’s most popular services: VK Music, VK Play, and VK Business.

Service #1: VK Music

The VK Music interactive stand allowed guests to explore the musical preferences of residents from various Russian cities, popular bloggers, and celebrities.

Additionally, stand visitors could participate in a music quiz or record their own track.

MAP

Using an interactive map, guests could discover what VK users from different cities in Russia were listening to at that moment.

RECORDING

A unique feature of the stand was the ability to record your own track. These tracks later served as inspiration for Russian hip-hop artists.

Service #2: VK Play

At the stand, visitors could experience the possibilities of cloud gaming. Guests were able to launch any of VK Play’s latest games via the cloud service and play them directly at the event.

Service #3: VK Business

The VK Business stand was an interactive product presentation.

Guests also used it to showcase their own business cases, present new solutions, and engage in networking.

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