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GOAL

To attract new customers to Samokat, a quick delivery service.

CONCEPT

In Moscow's most popular park, Gorky Central Park of Culture and Leisure, an interactive platform in the form of a Lighthouse was installed. Products could be ordered to the Lighthouse with delivery starting from 15 minutes. While waiting for their order, customers could interact with the Lighthouse: sending messages to the screen that all park visitors could see or playing augmented reality games. To participate, users needed to scan a QR code displayed on the Lighthouse's screen. A total of four media products were developed for the project: one landing page and three mobile games.

LANDING PAGE

A landing page was developed for the event in the client’s signature colors.

User interaction at the site was organized as follows: the player scans a QR code and is redirected to the landing page, which we designed specifically for the event.

The landing page featured three mini-games: “Feed the Cat,” “Luck Catcher,” and “For Everyone to See.”

project

GAME «Feed the Cat»

A hungry cat lives in a programmer's apartment. He ordered food and must open the door for the Samokat partner courier on time. The user controls the pet, helping it jump onto stable objects.

The gameplay happens entirely on the smartphone, but the result is displayed on the Lighthouse's screen. For this game, we recorded an original soundtrack and sound effects, as well as designed and animated the main character – the cat himself.

GAME «Luck Catcher:»

The user, by moving their phone’s camera, catches Samokat products in an interactive basket. Drawn products appear in the real-world setting – the player’s surroundings. To get a promo code, the player must catch items in the basket for one minute and score at least 100 points.

GAME «For Everyone to See»

The game "For Everyone to See" is designed for generating messages using symbols. The player had to choose one of six themes, write a message in the form of emojis, and send it to the Lighthouse’s screen. The message was created on the smartphone, and the result was displayed on the Lighthouse.

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