World Nuclear Exhibition, Paris

GOAL

The goal was to attract audience attention to the Rosatom Group brand in the context of promoting environmental initiatives and contributing to reducing industrial emissions worldwide.

CONCEPT

The central idea was to design a technologically advanced, visually lightweight, semi-transparent, and open exhibition stand, allowing visitors to move freely around the space. The focus was on the relationship between the nuclear industry and environmental sustainability. The stand was built using 80% recycled materials, including glass and aluminum.

STAND FEATURES

Integration of media screens into the exhibition stand design
Remote commissioning by the IT team due to COVID-related restrictions
Remote content management of the stand via tablet control

CENTRAL INSTALLATION

Media screens were seamlessly arranged around the central object — a capsule containing a live tree, symbolizing environmental preservation. After the exhibition, the tree was planted in the park at Rosatom's French representative office.

CONTENT

Beyond the stand's physical design, we also developed interactive content, including: UI/UX elements, CG video production with 3D graphics.

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