GOAL
To create a conversion-focused website that presents the residential complex, highlights its key advantages, connects potential buyers with the sales office, and provides a convenient service for selecting and reserving apartments and parking spaces.
CONCEPT
Imperium is a luxury residential complex located in the very heart of Moscow. Its core philosophy is built around refinement, aesthetics, and a high level of service. These ideas shaped the visual language of the project: fine lines, light tones, natural patterns, and intuitive navigation. Each section of the website works as a separate chapter, revealing the project through different aspects: comfort, service, location, architecture, and lifestyle.
One of the key roles of the website is to connect users with the sales office and make the apartment selection process as seamless and engaging as possible. The “Choose an Apartment” button is placed prominently throughout the interface, guiding users directly to a convenient selection tool where they can find an apartment that matches their preferences.
FUNCTIONALITY
The website allows users to submit a contact form or get in touch with the developer directly by phone or email.
The “Choose an Apartment” section is available in two user-friendly formats: a visual floor-by-floor selection and a list-based selection with adjustable filters. Users can also add apartments they like to their favorites and return to them at any time.
ANIMATION
A custom video was created for the parking area. Four car models were rendered specifically for the project, helping recreate the atmosphere of the future parking space based on the architect’s vision and floor plans.
