GOAL
To explain, through engaging and visually accessible experiences, how the energy sector works and why it is essential to the life of cities, the country, and every individual. The project required us to connect the pavilion’s different halls into a cohesive visitor journey, make complex industry-related content accessible to families, and create a visual language that conveyed the ideas of energy, scale, and technological progress.
CONCEPT
The exhibition is designed as a journey through five themed halls, covering everything from the history of Russia’s energy sector to industry professions and the technologies of the future. In each space, visitors engage with the content through a variety of formats: they watch an immersive show, explore an interactive timeline, communicate with a virtual assistant, take quizzes, examine a map of energy facilities, and complete game-based challenges.
A unified art direction connects all the zones into a cohesive visual world, helping visitors experience the pavilion not as a collection of separate displays, but as a carefully designed educational journey.
INTERACTIVE JOURNEY AND GAME MECHANICS
A series of educational interactive experiences and games was developed for the project, allowing visitors to accumulate results as they progress through the exhibition. This approach encourages them not to stop at a single screen, but to continue exploring, return to challenges, and engage more deeply with the subject. Game mechanics make it possible to explain the energy sector through action: instead of simply reading facts, visitors make choices, answer questions, explore, compare, and see the results of their decisions.
KEY EXHIBITION ZONES
In the “Energy of Your Country” hall, an immersive show and an interactive timeline explore the evolution of Russia’s energy sector, its key events, scientists, and discoveries. In the “Gifts of Energy” zone, the virtual assistant Kilovatik explains how energy is connected to everyday life and the familiar objects around us. The “Energy Superpower” space reveals the scale of the fuel and energy sector through a multilayered interactive map of Russia’s largest energy facilities. In the “Industry Professions and Heroes” hall, visitors learn about the people working in the sector and take a career guidance test. The final section, “Energy of the Future,” presents promising technologies and explores how they may affect people’s lives.
