GOAL
To boost awareness of Tinkoff’s ecosystem products and cashback system while considering the event’s context and audience.
CONCEPT
For the “Wild Mint” festival and IT Picnic, we developed outdoor interactive Tinkoff stands. Each stand served as a platform with mini-games inspired by ecosystem products. By completing the mini-games, participants earned real cashback and bonuses from Tinkoff. Every interactive element created by our team was adapted for weather conditions and active use by guests at this large outdoor celebration.
TINKOFF PRO
Memory game. The player’s goal is to remember the positions of game cards and match all of them within 60 seconds. When an image of a card appears on the screen, the player must find its pair among the hidden cards.
As a reward for completing the game, a vending machine dispenses a round case with a surprise inside, which includes promo codes for Tinkoff ecosystem products.
TINKOFF CITY
Runner Game. In this game, the player navigates a city maze using floor-mounted buttons. The goal is to collect as many bonuses (cashback categories) as possible within the allotted time. The collected bonuses can be exchanged for real cashback at the end of the game.
The player controls movement through the maze by stepping on panels embedded in the stand's floor. By pressing these panels, the player directs their character.
TINKOFF CASHBACK
The character rides a skateboard, collects bonuses, and avoids obstacles. Collected bonuses can be redeemed for real cashback after the game.
Character
For the festival, our team created a model and animation of Tinkoff’s official event mascot.
The skater character, who navigates the city and collects cashback, was based on a neural network-generated design. Our specialists refined the model, adjusted the colors, and animated it.
